Part of the beauty of platforms like TikTok and Instagram is that they not only democratize distribution, but they also help shrink the world down. Many of these TikTok clips showcase obscenely talented skaters doing mind-blowing tricks, the stuff I thought you could only pull off with your thumbs and a PlayStation controller. ![]() ![]() Like a couple of videos and follow a few accounts and suddenly, by way of the mysterious black box of an algorithm that governs the platform’s addictive delivery mechanism, you’ll find the “For You” tab inundated with skateboarding.Īll of these clips feature short bursts of activity, usually with some catchy modern song attached - a far cry from the days of Fully Flared and its 90-minute runtime and what I imagine were rather costly music licensing fees. Arriving at skateboarding TikTok isn’t hard to do. Now, a decade and a half later, I find myself getting back into skating because of a very different type of video that lives mostly on TikTok. It was probably at Krudco, my local skate shop. The idea of waiting with anticipation to buy a DVD put out by a shoe company feels so alien to me now that I have trouble remembering when and where I first watched Fully Flared, other than inevitably on a television connected to a disc player. In my unprofessional opinion - I stopped skateboarding seriously at age 17 and fell out of the culture shortly after - I consider it a swan song of the skate video as a cultural artifact. The video debuted on November 16th, 2007, a little over one year after Google bought a fledgling video-sharing site called YouTube and a few months after the release of the very first iPhone. It was co-directed by Spike Jonze, and the opening featured a series of slow-motion stunts and explosions set to M83’s “Lower Your Eyelids To Die With The Sun.” It was absurd and awesome, all at once. Featuring a roster of top talent at the time - Mike Carroll, Eric Koston, Guy Mariano, plus up-and-comer Mike Mo Capaldi - paired with a fittingly pretentious soundtrack, I remember thinking it was the closest thing to art a skate video could possibly attain. We are a concerted threat to legacy media organizations, and proudly so.The last professional skate video I remember getting excited about was Lakai’s Fully Flared. ![]() SanDiegoVille reports fairly on the top entertainment happenings and small businesses doing it right, while not shying away from hard topics and questions you won’t read in local publications where editorial direction is ultimately steered by the sales department. We pound the pavement for our exclusive coverage instead of waiting for permission to break news from the fancy public relations firms that regularly spoon-feed mainstream media sources their story ideas, influencing journalists’ opinions with freebies and fanfare. We are a different kind of news site with no desire to conform to antiquated ideas of how many believe journalism should be. SanDiegoVille was created in 2010 to report about all the fun & delicious happenings taking place around America's Finest City and we quickly earned a reputation for being a news source for and by those that shun archaic journalistic practices in pursuit of reporting the real story.
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